Staff

OUR TEAM

BUILDING SUCCESS TOGETHER

OUR TEAM

Dedicated to Our Members &

the Bronx

EXECUTIVE TEAM

Executive Team

Lisa Sorin

President
  • Lisa Sorin Bio

    Lisa Sorin serves as the president of the Bronx Chamber of Commerce and is the first female president of the organization. She also holds the distinction of being the first woman to become a Board Chairperson of the Chamber and was an active member of the Executive Board until her appointment at President.


    Outside of her work at the Bronx Chamber of Commerce, Lisa serves on the Board of Directors for various organizations including, the Metropolitan Transportation Authority (MTA), Chamber Alliance of NY State, New York State Choice Savings Program, and the Bronx Council of the Arts. Additionally, Lisa serves on two commissions for New York City: the New York City Districting Commission and the Small Business Advisory Commission, where she co-chairs the Licensing, Fees, and Fines subcommittee. Finally, Lisa is a participating member of the COVID-19 Recovery Roundtable and Health Equity Task Force. 


    Lisa, who holds a Master’s Degree in Business Leadership and a Bachelor’s Degree in Business

    Administration from Concordia College has not only reached new heights in her organization, but has also paved the way for other young women to challenge themselves to achieve greatness academically and professionally. The Bronx Chamber of Commerce Scholarship program that she founded awards scholarships to female high school students in the Bronx during Women’s History Month.


    Prior to her appointment to the Bronx Chamber, Lisa served as Executive Director of Westchester

    Square Business Improvement District for 6 years. As the BID Director, she was responsible for 

    economic and community development, program planning, fundraising, and fiscal management of the district.


    She was dedicated to bringing a better retail mix to Westchester Square and educating the merchants about the importance of marketing and navigating city services. She succeeded in establishing art

    installations, building a BID website, eliminating graffiti, and developing family events which reached thousands of residents and visitors in the area.


    Lisa also founded LAS Consulting Services, Inc., which provided marketing, public relations and event planning services for non-profits and corporate entities for over 15 years.


    She has passionately contributed to making a difference in the borough of the Bronx by investing her time, energy, and expertise in raising funds and promoting youth programming and education. For the past 20 years, she has held various positions on Community Board 2, Bronx YMCA, Red Cross, Casita Maria Center for the Arts and Education, VISIONS, and the Bronx Children’s Museum.


    For all her achievements, Lisa has received numerous accolades, including community service awards from the Red Cross, the American Cancer Society, and NYC Parks and Recreation department. She has also been presented with numerous citations from the Office of the Bronx Borough President and several other elected officials. She has eagerly devoted many years of her life to improving the culture, community, and infrastructure of the Bronx and aims to have an even larger impact in the coming years.


    Her efforts and hard work have been acknowledged by the CORO Neighborhood Leadership Program, and she was named among the 25 Most Influential Women of the Bronx by the Bronx Times Reporter.


    Lisa has two daughters and she strives every day to lead them by example with her integrity, empathy, and hard work. She believes that when the time comes, her daughters will be able to take over the mantle and continue to make a positive difference in the borough and society at large.



FINANCE & ADMINISTRATIVE TEAM

Tonisha Hurd

Executive Assistant

Dolores Saldana

Dolores Saldana

Finance & Compliance Manager

Meghan Farrell

Finance Associate



BUSINESS DEVELOPMENT TEAM

Tony S. Billups

Avenue NYC Program Manager

Darry Saldana

Darry Saldana

Small Business Resource Specialist

Chanel Perez

M/WBE & Membership Associate

Alexis Martinez

Membership Manager

Miguel Matos

Restaurant Specialist

Laura Levine-Pinedo

SBRN Resource Specialist

Share by: