JFAD highlights the importance of literacy and family engagement with enrichment activity tables and stations that are designed to help children develop the language and literacy skills necessary for school success. Many of the activities will introduce a children’s book and offer activities related to the book. The anticipated attendance is 200 children over the course of 4 hours at each particular event. The anticipated and targeted age range for children is ages 3-9. The festival is open to the general public.