The night kicks off with 90 minutes of spectacle and Broadway talent at the Gerald Schoenfeld Theatre, followed by a VIP after-party at NYC's legendary Sony Hall (235 W. 46th St.)! Special Appearance by Sir Ian McKellen Additional special guests to be announced. ---- For event sponsorship packages, ticketing information, or general questions, please contact Cary Simpson (firstname.lastname@example.org) ---- All funds raised at Make Believe on Broadway will support Only Make Believe, a non-profit organization that creates and performs interactive theatre for children living in hospitals and care facilities throughout the New York metropolitan area and Washington DC free-of-charge to every site, family, and child. The first OMB shows took place at the Rusk Institute’s Pediatric Unit at NYU Langone Medical Center in 1999, and are now performed at 45 facilities in the New York metro area as well as 15 in and around Washington DC each year. Since 1999, more than 77,188 chronically ill and disabled children have participated in our performances and we need your help to serve even more.